MDQ 10Y Anniversary

Services
Brand Identity Visual System & Print Art Direction
Year
2026

An identity for ten years—and more than two centuries. In 2016, Morgado do Quintão released its first wines, beginning a new chapter for a family estate whose roots reach back to 1810. Ten harvests later, Open House celebrates everything that has grown around them: wine, food, music, art, conversation and a community that continues to return year after year. For the anniversary identity, we began with the place itself.

A visual language designed to live among the colours, textures and landscapes of the Algarve—and to feel as open and generous as the celebration it announces. Ten years can’t be contained in a single poster. They are made of different harvests, encounters, ideas, friendships and people. MDQ's Open House 10 Year Anniversary identity was therefore conceived as a system rather than a fixed composition: modular, vibrant and constantly changing.

Wristbands, animations and digital communication, its elements shift, combine and find new rhythms—moving as freely as the event itself. For this identity, colour became a way of holding different energies together: the land and the people, history and change, individual moments and a shared celebration. The system shifts from one composition to another, but its character remains.

Like the estate itself, it is built through accumulation of seasons, harvests, encounters and ideas. Ten years expressed not as a fixed image, but as something living, open and still evolving. Special thanks to MDQ's team for inviting us to be a part of such an important tradition and celebration.