Estudantina

Services
Brand Identity Logotype Typography Colors Social Media MGMNT
Year
2025

Nestled in the heart of Alcântara, Lisbon, Estudantina is more than a café — it’s a cultural refuge where coffee, books, and community meet. Inspired by the legacy of the former bookstore that once occupied the space, the concept celebrates the slow pleasure of reading, discovering, and thinking deeply.

It’s a place where students, neighbours, and creatives gather to feel inspired, welcomed, and at ease — a true cultural living room for the neighbourhood.

We developed the entire brand identity to reflect this spirit. The goal was to create something playful, warm, and full of personality — a brand that feels as inviting as the space itself.

From tone of voice to visual language, every detail was crafted to balance nostalgia with freshness, blending literary charm with a contemporary, light-hearted energy. The result is an identity that feels alive: curious, joyful, and unmistakably local — just like Estudantina.