Services
Brand Identity
Art Direction
Visual System
ORA Home is a contemporary furniture brand built around the idea that a home is defined as much by feeling as it is by function.
The concept centers on creating spaces that encourage stillness, comfort, and a deeper connection to everyday living—where materials, light, and form work together to shape atmosphere rather than simply occupy space.
The identity is deliberately restrained. A clean typographic system pairs modern sans-serif clarity with subtle serif expression, establishing a balance between precision and warmth.
This is complemented by a series of pictorial marks inspired by organic forms, reinforcing the brand’s connection to nature and craftsmanship. A muted, earthy palette reflects the tactility of the materials, allowing the product and imagery to lead.
Studio Unika developed the brand strategy and visual language as a cohesive system across print, digital, and art direction. The result is a quiet, considered identity that elevates ORA Home beyond furniture—positioning it as a way of living.
