Johann Wolff

Services
Web Design Social Media Social Media MGMT
Year
2025

Black Friday and Cyber Monday campaign that redefined the traditional promotional approach. The concept focused on freshness, minimalism, and timeless design - elevating the campaign beyond seasonal sales and aligning it with the brand’s premium identity.

The campaign was brought to life through a lifestyle-focused photoshoot, presenting Johann Wolff eyewear in a modern context. Subtle styling details and refined visual elements enhanced the frames without overpowering them, allowing the product to remain the hero.

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